Brief 3

The X-factor Australia (Https://

an image / text analyis

The X-Factor is an Australian television authenticity music competition, based on the original UK series, to find new singing talent.  The X Factor was produced by Fremantle Media Australia, and is presently broadcast on the Seven Network in Australia and on TV3 in New Zealand. The heading “X Factor” mentions to a vocal and phase talent which is distinctive also approximately that varieties for star superiority according to Wikipedia. The online website for the x factor can be found at where an additional of evidence is presented through rich imagery and focused pieces of text, both of which will be studied in this analysis.




The X-factor mostly used Serif fonts as contrasted with sans serif fonts include embellishments at the ends of the letter form strokes. According to Wysocki (2004, p.127), the X factor originally proposed to look like the pen strokes of scripted type, they are now used to help space and differentiate the glyphs especially at smaller sizes in print By this reason the select of decorative typefaces fonts fits well with X factor main image which is a big “X”, as it grants itself in a sparkling qualified method which doesn’t diminish from the rich images or distrustful musical content of the website. . In contrast to Neilsen (2006), about the F patter this website used X pattern’s suggestions for web design are clear and display the status of this website. In the top middle of this website the letter X is using as a background. The users of this website assigned substantial fascination header to a circumstantial in the upper top of the page where the judges are found there.

The main page appears with not too many text to explain the reason of the web, so the user used blocks of content for the reader for further look at it. According to Warnick (2006), this website allow readers clearly grasp the information presented. The content layout and design is user friendly, insofar as it combines precise singer and artist with a pleasant layout. This encourages rather than discourages the singer to explore the website.

On the main page, next to the “Home” box is Finalists. The finalists typically has the list of the competitors typically has their name in bold, and a larger typeface according to Wysocki (2004, p.128), where the block had the names of the competitors with a lettering about half size and pictured on top. These transformations in size among headings and script blocks proposed for extended interpretation.

Whereas the transcript certainly takings a stage back in terms of grasping the reader’s attention, the text that is existing is expertly obstructed to be scan recite, and usually speaks the shortest version of the latest winners or featured singer biography. According to Barthes (as cited in Warnick, 2006.), this kind of text allows readers develops a scripter, making the text he/she reads while Farkas (as cited in Warnick, 2006.), describes Web reading, “not as deficient, but as different from reading print text”. Additionally, through heavy visual website, this text is totally vital on the main page to break up the rows of images.



x factor image

The X factor website itself has a very attractive header and a background at the top, followed by the judges and the main content area which has a blue background. The content and pictures on the website are quite attractive, fitting with the site’s essence as a music competition website. The quality of images and texts in this website suggests that it’s pushing the content to the middle of the screen but also permitting the site to work on the screen of users with different feature relations. The webpage is quite eventful with clips of the competitors, and it seems the main focus is for the users to view the latest perform of the competitors.
Additionally, the visual image on the right side are the competitors who joined the competition and once they out, their image will blurry. The site is lacking, which is most possible seen as an upright thing to viewers. People who go to the website are not likely to want to have to navigate about numerous pop-up ads to vote or clips to watch, when all they need to see is information about the performer. The detail that the website is not overflowing with ads is a testament to the overall purpose of the website that the artist or the judges simply wants to spread the word of his or her existence in the music world, and make money by voting for the competitors. One part of the website is the images shown on the bottom left corner that can be seen is a clips of the competitors and those clips can be clicked to view what it look alike, the frame used and see if this clip can be fit on the screen by click on it according to Wysocki (2004, p.134).

The clips and images on the site differ from authorised contestants from live shows, showing more of their playful side as they performs, contrasting with their professional side in their music videos. With multiple lick that lead to pages with more information about their images as a singer and as a competitors for X factor website successfully covers the basics.



In conclusion, it is value pointing out that, at the same time as we may seem to be living in a time of increased family insecurity, exploration proposes that historically, uncertainty may have been the standard rather than the exception. As Wysocki (2004) and Warnick (2006), pint out, the combination of images and textual evidence consequences in an eye-catching and decidedly useful website. The X Factor images grasp the attention, and the text delivers extra reading once the readers or singer’s notice has been advanced in the content. The website works very thriving to push the singer on their schedule, and has a much greater level of usability than websites of other X Factor in the world that share the demographic.


The X Factor (Australian TV series). (2014, October 28). In Wikipedia, The Free Encyclopedia. Retrieved 22:29, October 29, 2014, from

Wysocki, A. F.  (2004). The multiple media of texts: How onscreen and paper texts Incorporate words, images and other media. What writing does and how it does it: An introduction to analyzing texts and textual practices, pp. 123–163.

Warnick, B. (2006). Rhetoric on the web. Digital Media; Transformations in Human Communication, pp. 139 – 146.


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